PRESENTATION

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agelstartup@gmail.com
Gil Elkrief

1. Whiteboard with the dimensions 120 x 80. Title the board with the company's name, "Agel," before the guests arrive.

2. Tell the guests that during the next 45 minutes you would like them to think about what they would do if they had an unlimited income.

3. Introduce yourself: throw some labels - your age, where you grew up, what you spend your time doing, profession, etc.

4. Say that you recently experienced a turning point in your life. You have just experienced the most amazing opportunity in your life. (You have!)

5. A little background: the world is divided into 4 different ways of getting income. The largest group – almost 90% of the world's working population – are employees.
[ Draw a cross on the board. Write "Employees" in the first box]

6. Next three categories: Self-employees; investors; organization that generates income
- employees and self-employees make up that 90% of the population. For them, time = money. Self-employees are different because they take bigger risks and work 24 hours but they are virtually the same. It feels safe: it’s the system we know and learn in school. It is also inescapable because time = money. Employees have limited time and limited energy so they are incapable of dramatically advancing themselves financially. That’s why we call it the "rat race". They are trapped: the moment you stop working, you have no income so it doesn’t matter how much you make per hour. You are bound to your work.
- investors can make loads of money but they have to have:
1. knowledge of the market
2. lots of money
This makes investing only possible for a small percentage of the population.

- the last quarter, organizations. Network Marketing.

Network Marketing

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Introduce the model of regular marketing versus network marketing.
[draw a line going down with the producer at the top and the user/customer at the bottom]

- 10% goes to the producer; 90% is lost along the way in: wholesalers, distribution, agents, franchises, and the majority: advertisement.

(Mention the brainwashing done by advertising agencies, of the huge budget of the media, and that all of the money in producing a product goes to the media and advertisement.)

Network Marketing is the incredible invention that benefits both producer and customer alike. Win-win situation.

[Draw line and show that 50% goes to the producer; 50% goes to the distributor.
In Network Marketing, the customer = the distributor. They are the same.]

In Network Marketing, the money is divided between the producer of the product and the person who recommends the product/promoter.

Note- The benefit of the producer getting 50% is increased quality of products. Moreover, the producer creates a more competitive product in its market: the best possible product of its kind. Customer benefits for better products, producer benefits from better profits. Win-win situation.

We engage in Network Marketing our whole lives but simply do not call it its proper name.
Example: when we recommend that our friends go to a certain restaurant, that is Network Marketing. The only difference is that we do not get paid for it.

In a formal setting, 30% of the businesses in the USA operate by Network Marketing. This is a legitimate method of marketing used by: Premerica (Citibank)—sell bank services ^ $2 billion/ year, IBM, AT&T, Toyota, etc. It has existed for 50 years and is taught in business schools.

The bottom line:
The promoter for a Network Marketing organization achieves a passive income.

The Graph

There are three recognized types of Network Marketing companies.
A. Early Death: 90% of the companies fail within the first 2 years. Why?
Gimmick product
Inexperienced management
No $
B. "Turtle Companies" – Slow Growth
EXAMPLE: Tupperware, Mary Kay Cosmetics
They experience a regular, steady growth over a long period of time. 10-12% increase/year. They make billions and are successful but they have a major disadvantage:
You have to SELL products/keep inventory
That’s not where we want to be.

C. Exponentially Growing Companies
Examples: NuSkin, Nikken, Herbalife, Sunrider
All successful companies, producing high number of millionaires, but the timing is the key.
[Draw graph of exponentially growing companies and show the three phases: birth, dramatic growth, plateau]

9. What are the necessary parameters for this type of company to succeed?
ASK THE AUDIENCE – encourage participation
Answers:
Product: breakthrough, first to market, in a growing market
Financial backing, Management (experienced!), leadership
Timing
Method/System
Business/compensation Plan

10. Agel has met these 5 critereon in the following ways:
1. The Agel products are part of a growing market: the wellness industry.
- 60% of Americans take vitamins
- This industry generates $300 billion/year.
- It is predicted that by 2010, more than 1 trillion dollars—that’s 12 zeros.

The need for vitamins is unchallenged: there is no doubt. This is a fact endorsed by the FDA.

Why do we need vitamins?
Our fruits and vegetables are sprayed with pesticides, we eat unbalanced meals including junk food, we breathe polluted air and some of us smoke.

We have a real need to take vitamins.

Unfortunately, the process of taking vitamins is not seen in a very positive light by many.
- Capsules and powders: negative experience for the consumer, smell bad, less than 30% absorption rate.

What would be considered a breakthrough product?

- A product that defies all paradigms: meaning it changes the way we used to do something or use something.
EXAMPLE: disposable diapers/ pampers instead of cloth ones

11. Our PRODUCT – Agel Vitamins
The heart of our business and the genius behind this opportunity.
Our company did not create new vitamins: C, A, B, iron already existed. It introduced a new way of transferring them: gel suspension technology.

[explain why gel suspension technology is effective: 98% absorption, positive experience, fun, convenient, cool]

The company has 9 different patents on this technology.

Go into detail about EXO (while holding the product), MIN, FIT, OHM, UMI, PRO, FLEX, MIN Kids


Show the love for the product when you are holding it and when you use it.

We are not pharmacists or doctors so I am not going into the science of it but if anyone is interested in reports on the product or more information, that information is available online.

12. The Genius Behind the Gel
There are tons of vitamins on the shelves of pharmacies that will eventually be transformed into gels.

There is no other company in the world that has produced vitamins on a gel base: first to market.

INITIAL FINANCE/STARTUP FUNDS + MANAGEMENT/LEADERSHIP OF THE COMPANY

-Glen Jenson from Utah, who sold his company Synergy for $75 million, came up with the idea for the gel based vitamins. He consulted Craig Bradley for funding ideas and together, they turned to Hash Capital Investment company, requesting a startup loan.

Why did Glen Jensen, with $75 million, want to finance his company with an outside investment company?
This was a way to have an outside analyst check his idea.
At this phase, NuSkin offered to buy the Gel Suspension Technology idea for $60 million.
Glen Jensen and Craig Bradley declined the offer and decided to accept a lower loan amount from Hash Capital.
This enabled Glen Jensen to have full control over the company.
This was Hash Capital's first investment in a Network Marketing company, not to mention a startup company.
Management: there has never been a management team like the one running Agel. The most successful leaders in the Network Marketing world from the largest Network Marketing companies, joined together to run Agel: Randy Shroeder, Randy Gage, Eric Warrick.

When Randy Shroeder joined Agel, he was already receiving a passive income from a previous network marketing company. $250,000/ month.

Randy Gage is a successful business coach who has guided the largest number of people into becoming among the richest people of the world.

Eric Warrick is recognized as being the largest promoter in the world in Network Marketing.

This is the first time in history that the three big names in the industry are working together in the same company.

13. Agel's successes to date
Agel sold $4.8 million during its first month of business. This broke the record of initial income of all previous network marketing companies (who made maximum $1 million during the first month).

During the first year of business, Agel sold $100 million. The debt owed to Hash Capital was paid and Agel transitioned into a profitable company.

We have the privilege to take part in this incredible company. YAY.

TIMING

Agel is here today. Started on the 22nd of October 2005. (write this on the board)
Explain that this is a once in a lifetime opportunity. More than the general timing of the business, there is critical timing to this evening. Whomever joins the business tonight will benefit from the work of all those who join after them.